Why Mobile Optimization Matters More Than Ever for NWTC

Data shows that mobile users account for the majority of traffic, 9.9K users, with a 3.8% increase. Desktop traffic is steady, but tablet usage dropped significantly (−40.6%), indicating users are consolidating on mobile and desktop.

Recommendation:
Prioritize mobile-first design by:

  • Conducting mobile usability testing.
  • Ensuring fast mobile load times.
  • Optimizing touch targets and readability.
  • Using lightweight media and caching plugins in WordPress.

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