The “Student Portal Referrals” audience had 138,403 views and an average engagement of 6m 11s, while the “Visited Application” group averaged 11.14 views per session and 9m 45s engagement. These are highly invested users.
Recommendation:
- Develop email or ad retargeting campaigns specifically for these users.
- Promote application assistance content to the “Visited Application” group.
- Add personalized callouts or banners inside the student portal directing users to next steps.