The real-time traffic data highlights which pages are currently trending—this is a valuable indicator of immediate student interest (financial aid, enrollment, or news).
Recommendation:
- Feature trending pages in site banners, student emails, or the homepage.
- Use real-time data to inform content scheduling and updates.
- Ensure trending pages load quickly and contain up-to-date info.
Capitalizing on current user interest keeps your content relevant, improves engagement, and helps direct students to timely information they’re already looking for.