The “/login” and “/current-students” pages receive high traffic but have low average engagement times (39s and 19s, respectively). This suggests users either quickly complete a task or struggle to find what they need.
Recommendation:
- Add clear calls-to-action (e.g., “Need Help Logging In?”).
- Place quick links or popular resources directly on these pages.
- Use heatmaps or session recordings (e.g., Hotjar) to see what users do before they leave.
High-traffic pages are your best chance to connect with students. If they don’t find what they need fast, it creates frustration and potential service barriers.